St. Pete Launches New Initiative to Support Legacy Businesses

In a proactive move to preserve the unique character of St. Petersburg, city officials have unveiled a new initiative aimed at supporting the city's "legacy businesses"—those establishments that have been integral to the community for at least 20 years. Spearheaded by Councilmember Gina Driscoll, the program seeks to honor and sustain the businesses that have significantly contributed to the city's identity and economy.

"Lately, in St. Petersburg, we’ve lamented the departure of some of our longstanding businesses," Driscoll remarked, highlighting the importance of maintaining the city's distinctive charm amidst ongoing growth and development. "We are welcoming new residents and new businesses all the time, and we want to make sure we maintain those things that make St. Petersburg so special."

The initiative plans to spotlight approximately 4,000 businesses that have been part of the community for two decades or more. Recognition will be provided through an interactive map and gallery on the city's website, social media features, window decals, press releases, and a dedicated webpage. These efforts aim to increase public awareness and patronage of these enduring establishments.

Beyond recognition, the program will offer practical support to legacy businesses. Events will be organized to provide specialized training sessions and panel discussions on topics such as retirement and succession planning, social media marketing, lease negotiation, and financial counseling. Economic development specialist Brittany Cagle emphasized that interviews with business owners will allow them to share their success stories and longevity tips, fostering a sense of community and shared learning.

To ensure inclusivity, a nomination process will be implemented to identify businesses that may have been overlooked. Applicants will be required to submit two letters of support from non-relatives to verify their qualifications and impact. The city will reevaluate participants every three years to maintain the program's integrity.

Acknowledging budgetary constraints, Driscoll described the current proposal as a "step one" during a "lean budget year." While financial incentives are not immediately available, she believes that the recognition and marketing support will significantly benefit businesses that have contributed to St. Petersburg's growth and appeal. "We are planning to be lean and mean and … still provide a lot for these legacy businesses," Driscoll stated, underscoring the city's commitment to supporting its longstanding establishments.

The initiative has received unanimous approval from the Economic and Workforce Development Committee, with plans to implement the program in phases. As the city continues to evolve, this initiative represents a meaningful effort to honor and sustain the businesses that have long been the backbone of St. Petersburg's vibrant community.